17 September 2021
You are wasting your digital marketing budget if you are not doing these two things!

You are wasting your digital marketing budget if you are not doing these two things!


Balancing traditional marketing with digital marketing can be difficult at times. With people spending more time online, many brands and businesses ar...
10 September 2021
You can’t build a brand without your team!

You can’t build a brand without your team!


This week I am switching the focus away from external Marketing to internal Marketing. Very often when we talk about branding, we forget one of the mo...
03 September 2021
Five ways to prep for Black Friday

Five ways to prep for Black Friday


I know the headline probably had you doing a double take! Black Friday? Yes, there’s no time like the present! Timing is everything when it comes to...
27 August 2021
Christmas Campaign  strategies that deliver results

Christmas Campaign strategies that deliver results


There are 18 Fridays until Christmas Day! Can you believe it?! The festive season can make or break your revenue goals which can affect your profit go...
20 August 2021
What are you selling?

What are you selling?


Have you ever sat down and thought about what you are really selling? This is a question I always urge businesses to think about from the start-up pha...
What are you selling?

What are you selling?


Have you ever sat down and thought about what you are really selling? This is a question I always urge businesses to think about from the start-up pha...
13 August 2021
Everyone is not your target market!

Everyone is not your target market!


There may be many instances in which a one size fits all approach works, however, Marketing & Public Relations is not one of them. If you are quic...
06 August 2021
You don’t have to spend a fortune to make a lasting impression!

You don’t have to spend a fortune to make a lasting impression!


Have you ever been captivated by a movie from beginning to end? That’s the same effect you want your brand to have! How do you make that happen? By ...
30 July 2021
Let’s get digital!

Let’s get digital!


The one thing the pandemic should have taught us is that it’s impossible to return to the way things were; this is true in more ways than one especi...
23 July 2021
Something you may have missed…

Something you may have missed…


When you think about communications, you may think of it mostly in the context of a commercial business, however, you may have missed that communicati...